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It might be too much to say that it’s raining money in online videoland today, but it’s at least a drizzle. White label video provider VMIX gave us a heads up that it has secured $2 million in a Series B-1 round. Including this latest haul, the company has now raised a total of $23.5 million in venture funding and is backed by Enterprise Partners, Mission Ventures, JK&B Capital and ATA Ventures. All four investors returned for this latest round.
VMIX clients include Penguin Books, Toyota-Scion, Tribune Co., and ABC’s Dancing with the Stars, and in its press release said it provides services for “hundreds of entertainment, television, radio and newspaper sites.” VMIX says the new money will go towards expansion into the enterprise and nonprofit sectors.
When we first wrote about VMIX, we weren’t sure what to make of the company, as it positioned itself as pretty much all video things to all video people: a UGC site, a filmmaker community, a white label video service, and a premium content licenser. It settled on white label services, which is a highly competitive field with heavy-hitters such as Brightcove, Ooyala and thePlatform.