Vid-Biz: 3D TV, News Corp., New Hires

3D TV Not All its Cracked Up to 3Be? Even with a new TV you’ll still need to wear the glasses, and the content becomes unwatchable for those not wearing glasses. (TV by the Numbers)

Fox Interactive Now Called News Corp. Digital Media; new name comes with management shuffling. (paidContent)

Hiring News: AOL hires former YouTube monetization guy, Shashi Seth (release) and Transpera brings Jason Weisberger on board as President and COO. (release) Michael J. Pohl named CEO of Jinni, he was formerly president of C-COR. (release)

Toobla Formally Launches; online bookmarking tool for collecting, playing and sharing web content now available to the general public. (Toobla)

Adobe and Turner Expand Alliance; cable network to adopt Adobe’s video editing products. (release)

Avid Partners with Sorenson Media; Sorenson 5 Squeeze integrated into Avid products, enabling video editing and encoding in one place. (emailed release)