iPhone Rules Mobile Web; Android and webOS Pick Up Steam


iphone3gThe iPhone still rules when it comes to traffic on the wireless web, according to the latest figures from AdMob, but Google’s (s goog) Android and Palm’s (s palm) webOS are picking up steam. The San Mateo, Calif.-based mobile ad company today said the iPhone (not including the iPod touch) accounted for 40 percent of wireless web usage in August, up from 33 percent in February. Android showed steady gains as well, jumping to 7 percent from 2 percent during the six-month period, and webOS — which only became available in June with the launch of the Pre — claimed 4 percent market share.

The Pre’s market share of mobile Internet traffic is impressive given its June launch date and the limited number of handsets on the market. And Android’s momentum is likely to continue in the coming months as a slew of new handsets with the OS are launched from manufacturers including HTC, LG, Motorola (s mot), Samsung and INQ.

But a closer look at AdMob’s geographic breakdown indicates a huge opportunity for newcomers in Asia, where Nokia (s nok) currently owns 50 percent market share of mobile web traffic and its Symbian platform claims an astonishing 85 percent. Nokia has done a fantastic job tapping emerging markets where fixed-line Internet access is rare, but mobile data usage in Asia will ramp up quickly as 3G networks and handsets come online in China. China can be a difficult market for foreigners — as evidenced by the government’s mandate to disable Wi-Fi on the iPhone — but look for the iPhone OS to build on its 12 percent share of the region’s wireless Internet traffic in a hurry as Apple’s phone becomes available to users in the world’s largest handset market.



Pankaj D

Let us Assume if Apple is beaten by Android which seems very unlikely when right now apple is the largest mobile devices manufacturer in the world, Will that mean that android is the best ?

I would differ to think from this, As google describes on the android developer site : “We wanted to make sure that there was no central point of failure, so that no industry player can restrict or control the innovations of any other.”

Does it sound rosy ? Well If every one in the world start using an XYZ platform will that make sure they are innovative ? Look at PC can you compare that With a Mac ? PC survive and thrive on demand and supply. The innovation in PC is dependent on large scale production, competition is about price not Quality.

Do you still think Google android can breed Innovation ? Innovation is not dependent on Open platforms but shear Imagination , Thinking and willingness to take risks. These are the signs of a great innovator like Steve Jobs and Apple. Not companies like Motorola,HTC,Samsung and Half dozen low cost manufacturers.

Who has stopped other players in the market to look into the future and bring that futuristic piece of Technology today ?

Infact, Android Devices and App market have started to show signs of fragmentation how do you think it will affect innovation when every one uses the same platform. Evntually most of The hardware manufacturers will be lost in oblivion only top most will survive just like in the PC era. The innovation will be about prices same as what happened with the PC’s. Would you like to live in another mobile-PC era …? except this time its Android instead of Windows.

Which innovation is google talking about ? Look at the Mac OS X , GNU/Linux and Windows each with its own distinct usage and features.

Still Which is an undoubtedly superior platform ? Think Again Open could lead to dozen flavours of Android just like GNU/Linux Distributions.

You keep installing new versions and flavours of linux only to be dissatisfied with one or the other lacking something.

Look at windows and wealth of applications on windows platform. Think again is “Android: Smart Enough for a SmartPhone ?” Innovation requires more than just Open Platform.


a buddy couldn’t pull this site up on his iPhone, he had to ask me to see it on my Omnia, must be the network

lance baker

They say iPhone has 40% of wireless web traffic, but does that include regular cell phones that have web capability and lap tops.
My question is, of all phones, what percentage use the web (regular cell phones included)?

What are they looking for, i.e. are they checking -emails or are they actually surfing, searching etc?



I take these stats with a grain of salt. It’s hard to believe with the slower than expected sales of Pre, it would even show up with any percentage in the stats. Same is true with Android….You guys need to add a little more explanation on how these numbers are gathered…..


just some dude, as much as i try to grasp the clever irony in your post, i just can’t get over the fact that it might just be a misspelling ;)


Good luck. The iPhone is just to awesome. The main thing that will kill android is the fact that different phone makers can use it. That means different processor speeds, different resolutions, different amounts of memory, etc. When I download an app for my iPhone, I know it will work on MY iPhone. Perfect for a phone. I’m sure android will be great, but it’s not going to take the top spot. I’d put money on it.

Rob Freeborn

I’d suggest going back and looking at the source material for this….it’s a “bit” skewed.

Why? All that AdMob is reporting on are the operating systems that they cover and if the majority of what they are covering is Apple then presto, it’s a magic 40% market share.

“It’s like basing your view of America’s food consumption on a sales report from Whole Foods — too much arugula, not enough Kraft Singles.”


Comments are closed.