Corrected: Roundup: UTVi Rebranded Bloomberg UTV; BigFlix On Mobile

Correction: Ad sales teams for the mobile properties of Indiagames and UTV New Media are being merged, not for all digital properties, as we incorrectly reported earlier.

UTVi has finally become Bloomberg UTV. The channel logo, colour scheme, graphics (channel ID) all changed this morning and the website has gone live. The erstwhile url,, is still live and doesn’t redirect to the new url.

In a related development, UTV Software Communications today said that the ad sales team for mobile platforms of UTV New Media and Indiagames Ltd (group company) will be merged and will report into Indiagames. This joint team will be responsible for sales of all mobile platforms owned by the two companies.

Reliance ADAG Group’s online movie rental service, BigFlix, has launched a mobile client and a WAP portal at The service already has an SMS and voice-based mobile interactive application. The mobile client and WAP portal has been developed by Spice Digital.