— BBC natural history: Having begun digitising and tagging its natural history TV archive using the iPlayer, the Beeb has now added more shows to its online archive and created a Wildlife Finder tool to aggregate clips from Sir David Attenborough’s shows, among others. The service also includes information about animals and links to a new Earth News section of bbc.co.uk. From the BBC Internet Blog.
— O2’s contextual ads O2 is partnering with Channel 4 and prodco Lime Pictures to run a series of 20 TV ads during teen TV soap Hollyoaks for its Load & Go cash card. The ads encourage users to visit a branded microsite and the campaign is run by ZenithOptimedia. From How-Do.
— ITV (LSE: ITV) Nintendo games If the TV market’s failing why not port your IP to the growing games market? ITV Studios has signed up games developer Mindscape to make games based on its I’m a Celebrity… and Countdown shows for Nintendo’s Wii and DS consoles. From Brand Republic.