AT&T (NYSE: T) has acquired Santa Clara-based Plusmo, a privately held company that has been building a mobile application development platform that allows users to build apps once to run across multiple handsets. Release.
Terms of the deal were not disclosed, but AT&T said it will become part of AT&T Interactive, and that the platform is expected to be used by multiple AT&T subsidiaries, including its wireless division. AT&T said it will bring it an “open standards technology that will simplify mobile application development.” Plusmo has developed a number of sports apps, including ones revolving around college football and basketball. In all, those widgets average more than 100 million mobile page views a month, AT&T said. AT&T Interactive said it will use the platform to roll-out its own applications like yellowpages.com across multiple handsets, but likely with the amount of fragmentation in mobile today, the technology will like be applied to a number of areas.
In May 2008, it was reported that the two-year old company raised $4.41 million in its first round of funding led by New Enterprise Associates. The exit is a big accomplishment for the company given the amount of competition in the space. Many other companies claim to do the same thing including Yahoo (NSDQ: YHOO), Funambol, and new ones crop up everyday, like RealNetworks.