Ballmer Pitches Windows 7 As Cost-Cutting Tool


Steve BallmerMicrosoft (s msft) CEO Steve Ballmer took the stage today in San Francisco to extol how the company’s new slate of products — Windows 7, Windows Server 2008 R2 and Microsoft Exchange Server2010 — can help businesses save money and increase productivity as corporate IT budgets remain tight. The phrase Ballmer repeated throughout the talk was “with less, do more,” a reference to the tagline in a marketing campaign the company ran a few years ago.

Ballmer in a letter printed in the Wall Street Journal today said that corporate IT groups will increasingly be asked to advance innovation and augment productivity while simultaneously cutting costs. Enterprise consumers will save $90-$160 per computer annually if they switch to Windows 7, according to Ballmer. As he said during his speech:

“The (IT) budgets have been reset down and they’re going to stay there for a while…We’re going to have to prove to you that these products that we’re delivering and initiatives that recommend pursuing together really can help you with less, do more.”

Indeed, a report from research firm Forrester today forecast that growth in U.S. IT spending will decline 9.5 percent in 2009, with new software purchases falling 9.4 percent. Executives from Intel (s intc), Ford Motors (s f) and Continental Airlines (s cal) were also on hand today to tout how Windows 7 has saved them money and made their employees more productive because of its increased speed.

Windows 7, Microsoft’s follow-up to the poorly received Vista operating system, is already available to large businesses and is due out next month for consumers and small businesses. We gave Windows 7 largely positive reviews when we tested out the beta version, noting its improved UI and increased efficiency. Windows Exchange Server 2010 will be launched later this year as well.


Jake F

this post seems more about IT budget and less about how Windows 7 is going to save money…in his speech were there any examples of how Windows 7 is going to actually “do more”?


IT managers who want to stick to XP are crazy. Yes, it’s well understood, but it’s far less robust against security threats then both Vista and 7. XP is dead, and had a good run; it’s time to move on. 7 has good performance and greatly improved security, and I will be rolling it out as machines need reformats and new machines come in. I’m tired of cleaning up XP machines.


Want to really cut costs? Have little or no malware or virus issues? Go Linux! Ubuntu installs with, firefox and Gimp. Pretty much all you need.

Libran Lover

How exactly does Win 7 save money for the corporations? I tried to get that information out of Ballmer’s WSJ letter, but only found marketing FUD there.

Chance Stevens

So I was one of the “lucky” people to get to host a Windows 7 launch party and just got my kit. I installed it (took about an hour) and am typing this comment on my laptop now with Windows 7 Ultimate.

It defintely boots faster than Vista and it’s doing something to use the 4GB in my laptop better than Vista Premium did.

I’ll have to wait and see how it acts on my netbook, but I’m very encouraged.


What a crock. Companies have very little interest in upgrading to Windows 7 as has been shown in survey after survey. The archaic Windows XP is fine for most. To use Windows 7 companies would have to invest in new hardware (no 7 does not have different hardware requirements from Vista), new support software and procedures for desktop support, and user training. In the middle of a recession. Not gonna happen for most. You will find very few companies taken in by Microsoft’s baloney about reducing cost by upgrading to all their latest software. They have been down that road before.

“were also on hand today to tout how Windows 7 has saved them money and made their employees more productive because of its increased speed”


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