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First Orange breaks O2’s exclusive deal to sell Apple’s iPhone to UK consumers, now Vodafone (NYSE: VOD) joins them: the company announced in a short statement on Tuesday morning that it will sell the 3G and 3GS models from “early 2010” in the UK and Ireland, giving it its twelfth and thirteenth iPhone country deals.
The timing means Vodafone will miss out on the fight to sell iPhones in the crucial run-up to Christmas, when O2 and Orange will be going head-to-head to create the best deal. But it’s still a big win for Vodafone, which has targeted iPhone deals in the UK and Germany.
As CEO Vittorio Colao told investors on the company’s Q109 earnings call: