VMtv’s Living TV Launches Web TV Widget

Living TV's Liv VOd Player

VMtv’s celebrity and lifestyle channel Living TV is expanding its online footprint with a new ad-funded VOD portal hosting short-form clips of shows and news. Liv is currently available on Livingtv.co.uk but will eventually be hosted on IPC Media fashion and style sites including Marie Claire, as Marketing reports.

At the moment, the player has purpose-built, short-form off-shoots of Living TV shows, news clips from ITN and a twice-daily, three minute celebrity news bulletins produced by Rockabox Media.

The platform already has beauty and fashion advertisers signed up and there’s an obvious opportunity to incorporate brands into original online commissions either through sponsors or product placement. A YouTube channel and Facebook app are being developed.

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