Cablevision Debuts Sub-Only MSG Varsity TV Network Online; Also Includes VOD Channel


Cablevision (NYSE: CVC) is trying a new tack with the launch of MSG Varsity, a network and VOD channel that doubles as an online video site. However, unless you’re a Cablevision subscriber, you can’t legally access it. The channel, which is all about local high school, is geared to parents who would like to watch their backyard athletic all-stars. (Update: a Cablevision rep wanted to note that in addition to the VOD channel, MSG Varsity operates a 24/7 television network serving four distinct local regions in the New York tri-state area). Aside from being a test of hyperlocal content for cable TV subs, the channel is also a test of whether those same viewers will appreciate watching online video channel just for them. In an analyst note, Pali Research’s Rich Greenfield likes what he’s seen so far. For one thing, Cablevision has found a way to add more services to its package, without necessarily charging more and stoking subscribers’ resentment. It also gives the cable operator something its competitors don’t currently have (though that’s likely to change quickly if this effort takes off).



Cablevision has been doing this for years in the NY area – high school sports. It's just they they've repackaged what used to be on local access channels, etc. FiOS is late to the game, but of course having competition – just like in sports – is the American way. Nice to know that Verizon has shills, too.


It's nice to see Cablevision entering the high school sports scene, but just so you're aware, CV is not the only game in town. Verizon's FiOS1 channels have been covering HS sports for a while and have plans to do even more. FiOS1 channels on Long Island, in New Jersey and the Metro D.C. areas are already running a full schedule of HS and College sports ranging from football to volleyball, soccer, lacrosse and that's just the beginning. We're offering key HS games of the week, many live events and we're partnering with the Star Ledger in covering New Jersey HS Football championship games LIVE. In addition, we're broadcasting many collegiate sporting events featuring teams from Princeton, Rutgers, Hofstra, Georgetown and more. There's high interest in local sports and we're glad to be at the head of the game.

Comments are closed.