Kicking Off: Round 2 of Google's $250K Developer Challenge

gigaom_icon_google-android2The developer race for Google’s $250,000 grand prize is on again. Judging began today in the second Android Developer Challenge, which will see the first-place developer pocket the quarter million-dollar award. Users can download submitted apps through the Android Market and score offerings based on Google’s criteria; the top 20 apps in each of 10 categories will move onto a second round of user and expert judging next month.

The online giant is once again using a massive roll of cash as a carrot for developers. Here’s the prize breakdown for round two:

For each of the 10 categories:

  • 1st prize: $100,000
  • 2nd prize: $50,000
  • 3rd prize: $25,000

Overall (across all categories):

  • 1st prize: $150,000 (so the overall winner receives $250,000)
  • 2nd prize: $50,000 (overall winner receives$150,000)
  • 3rd prize: $25,000 (overall winner receives$125,000)

Among the many apps vying for a taste of the prize money is Mippin’s Buzz Deck, an offering that enables access to multiple web services, content and information through a single interface. The U.K.-based developer sent us a quick video clip of the app here:

[youtube=http://www.youtube.com/watch?v=5Xkr3M0XHsY&hd=1]

Winners are expected to be announced after the final round of judging wraps up in November. Click here for a list of last year’s winners.

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