PA Eyes Greater Visibility For Its Content With SEO Deal

Press Association's homepage

UK news agency Press Association has signed up digital marketing agency Leapfrogg to take over SEO duties for its website. PA wants to build a better web visibility for the wide range of things it does — text news , video, pictures, features and weather reports among them — and drum up new business, perhaps from clients outside its traditional newspaper customer base.

PA also provides tailored newsfeeds of headlines direct to some clients’ websites. Leapfrogg will also advise those business on their wider search and social media strategies as part of the deal. Release.

Roy Greenslade in the Evening Standard reported this week that the company was “days away” from securing charitable funding for its ambitious public service reporting scheme, where journalists provide online reports of court sessions and council meetings to professional and amateur news organsiations for free.

The scheme is being trialled in Liverpool with Trinity Mirror (LSE: TNI) — but PA told us that there is no announcement to make so far.

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