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Interview: AOL’s Levick: Still Shopping; Ad Exchange Model Not A Fit

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Taking a break between panel discussions at Advertising Week in New York, AOL’s Jeff Levick, president of Global Advertising and Strategy, offered his take on where the company stands, two months after the completion of CEO Tim Armstrong’s 100-day review. As evidenced in the elimination of two top execs last week and the search for a chief marketing officer, not all the furniture at AOL’s offices has been put in place. We also discussed the new challenge on the display front from Levick’s former employer, Google (NSDQ: GOOG), as well as what sorts of acquisitions and other tie-ups the company might consider.

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One Response to “Interview: AOL’s Levick: Still Shopping; Ad Exchange Model Not A Fit”

  1. If Jeff really thinks on adesxchanges " the approach here is not about throwing all the world’s transactions in one place and seeing how you can drive the price down to nothing " He is clueless. absolutely clueless.