Germany’s YOC Group Buys Spanish Mobile Ad Business

YOC Group

German mobile marketing and content business YOC Group has bought Spanish mobile ad agency Mobile Interactive Advertising Media (MIAM) SL, an independent spinoff from Nokia’s Spanish business. YOC is now the sole shareholder of the Madrid-based company and says it wants to become the number one mobile ad business in Spain.

MIAM’s addition to the group certainly boosts YOC’s client list: Spanish publishers Elpais.com and Sport.es and AFP are among MIAM’s exclusive mobile ad partners. The terms of the deal aren’t disclosed, but YOC predicts the deal will add another

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