Blog Post

Fox’s IGN Acquires Family-Friendly Game Site, What They Play

Fox’s IGN Entertainment has acquired What They Play, a gaming info site geared toward bridging the gap between parents and their game-playing kids. Financial terms were not disclosed. Founded in 2007 by former Ziff Davis execs Ira Becker and John Davison, the site offers in-depth reviews of games that expand on the ESRB ratings (E for Everyone vs. T for Teen, for example), as well as game industry news.

What They Play joins IGN’s network of gaming properties, including GameSpy, FilePlanet and game download site Direct2Drive. IGN did not buy What They Like, parent company of What They Play; the site’s full-time staff will also not be joining IGN, though a company spokesperson said IGN will likely continue to work with the freelance writers that provided much of the content.