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ESPN Mines For Gold In Torrent Of iPhone Downloads

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In less than a year, *ESPN* iPhone apps have been downloaded more than 4.5 million times — more than 2.2 2.7 million of the free ESPN (NYSE: DIS) ScoreCenter alone since its June debut. Most of the downloads are for ad-supported versions but twice in the past couple of weeks the Disney sports franchise has added pay apps aimed at a niche of a niche: ESPN Radio, which went live over the weekend for $2.99, and ESPN Fantasy Football, for $4.99. For now the number of pay apps outweighs the free four to three — more of each are coming — but John Zehr, ESPN SVP of Digital Video & Mobile Productions, knows better than to build a new revenue stream on the notion that pay downloads will exceed free. He’s trying to convert up to 10 percent of the potential ESPN audience for a particular app, already aware that “if things are available for free, there’s a pretty big audience of people who won

4 Responses to “ESPN Mines For Gold In Torrent Of iPhone Downloads”

  1. Staci D. Kramer

    @Richie Not sure what you don't like about ScoreCenter but I've been using it over other apps and keep going back to it — often multiple times a day (or game). The earlier iPhone user in my house prefers SportsTap, which I use less than ScoreCenter.

  2. Richie Tenenbaum

    I think it's great that ESPN is proud of all their app downloads. The only problem is, once you download them, particularly the ScoreCenter, you never use them again.

    They clearly rushed a product out there to capitalize on the 'app frenzy' without actually figuring out, "Is this product better than what's already out it the market?"

    I'm a huge sports fan, constantly checking scores and stats and I can honestly say, since I downloaded it a few months ago, I haven't used it since the second or third day I had it.

  3. Tom Genin

    We love freedom of speech. We love investigative jounalism. We love non-biased reporting. We now long for all of these things in the US, as an agenda free news source is difficult to find. When fighting the communists, I joked about the "news" in Pravda. Now, the joke's on me