Breaking: The Economic Times Effects Key Newsroom Changes To Drive TV-Print Integration

ET Today

The Economic Times has effected key changes in newsroom responsibilities in a bid to drive a greater degree of integration between the pink paper and the brand’s television platform ET Now. Rahul Kansal, chief marketing officer at publisher Bennett, Coleman & Co. Ltd, confirmed these changes.

New Delhi resident editor T.K. Arun becomes editor, opinion, replacing M.K. Venu, who is leaving to join The Financial Express. Arun will continue to handle Economictimes.com, the paper’s online edition.

National corporate editor Javed Sayed becomes the resident editor in Delhi.

R. Sriram, editor, South, will move to Mumbai as national corporate editor. Corporate bureaus across the country in TV and print will report to him.

Two other staffers now get similar roles, where bureaus in their domain across the country in both TV and print will report to them. Soma Banerjee becomes national economy editor, driving policy coverage across both platforms and Shaji Vikraman, national finance editor will drive banking and finance coverage in a similar fashion. Vikraman also becomes in charge of The Economic Times Intelligence Group, a team that focusses on in-depth analytical stories and trends.

Sayed, Sriram, Banerjee and Vikraman becomes part of a senior editorial team that will be responsible for the day-to-day operations of India’s most read business daily. This team also includes associate editors Bodhisatva Ganguly and Sugata Ghosh as well as Santosh Menon (head of quality) and Rakesh Bedi (national editor, desk operations), apart from executive editor Rahul Joshi, who tops the reporting hierarchy across print and TV.

Sriram, Banerjee, Vikraman and Mallika Rodrigues (features editor across TV and print) will drive greater integration between ET and ET Now.

“The big change for us is that we now have ET Now in addition to ET as a brand,” Kansal said. “We now have national bureaus that will provide content to both TV and print. Some of the changes are prompted by the individual preferences of journalists, which we always try to accomodate as far as possible. But mostly, it is an effort to create a national structure geared towards utilizing our resources in the best way possible on both TV and print,” Kansal said.

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