Vuclip announced today that it has raised a $6 million Series B round of funding led by Jafco Ventures, with existing investor New Enterprise Associates returning. This brings the total amount the company has raised to a little more than $14 million.
Liz did an excellent explainer last year on what Vuclip does, but in a nutshell, the company lets mobile phone users search for and playback video. Vuclip does the transcoding on the fly and on the back-end so all the user needs is a phone with a browser, a native media player and data plan.
Craig Gatarz, Vuclip’s chief administrative officer, told us by phone that the service is getting 4 million unique users a month and delivering a million videos a day to 3,000 different handsets in 150 different countries (the bulk of Vuclip’s traffic comes from India, China and the U.S.).
Vuclip offers both a consumer-facing service with an ad-split revenue model as well as a white-label “powered by” service for the enterprise. The company can stitch a pre-roll to a piece of content on the fly, allowing publishers to target using geography or some other criteria.
The company plans to use its new funding to build out its sales and marketing teams and add to its technology platform.