Adobe partnered with Gigya, a social widget maker, to offer a new service that lets advertisers and developers easily share their Flash-based applications across social, mobile and desktop platforms. The service, available today and called Flash Platform Services for Distribution, will enable developers to track and monetize their applications. As a result of the partnership, developers can add a button to their application and share it across 70 social networks and web destinations, including Facebook, MySpace and iGoogle.
However, Adobe is tardy in its effort to offer this capability, as companies like Clearspring already tout widgets and applications in Flash. Plus, Facebook opened up its API to developers in 2007, so the rush of developers looking to build apps on the social network has dried up over the years. Because Flash doesn’t interact well with the various characteristics of each social network platform, a company called Transpond (formerly iWidget) has offered a service for the last year that helps developers make applications that accommodate the languages of each.
Flash isn’t supported on the iPhone, one of the hottest mobile platforms out there, so iPhone app developers who want to use Adobe’s new service will have to build special versions of their applications that don’t use Flash. The service is supported on Symbian and Windows Mobile phones, however.
Today’s launch of Adobe’s distribution service is another sign of the San Jose, Calif.-based company trying to strengthen its position in the advertising market. Last week, Adobe acquired web analytics company Omniture for $1.8 billion, a move that many viewed as a way for Adobe to better track advertising sales.
Gigya and Adobe announced their partnership back in March, saying they joined forces to work on a solution for publishers and advertisers dubbed Project Radiate that was set to release this summer. Gigya received $1 million in Series C funding led by DAG Ventures in October 2008. While Adobe is late to the game with its distribution service, making things easier for developers is always a positive.
Image courtesy of Adobe