Alice.com Raises $4 Million For Household Shopping Service

Alice

Alice.com has raised $4 million in a round of funding for its online shopping service, according to an SEC filing. With Alice, users list home essentials they typically buy; Alice then identifies deals and connects buyers directly with manufacturers. Co-founders Brian Wiegand and Mark McGuire also started comparison shopping engine Jellyfish, which they sold to Microsoft two years ago. Microsoft (NSDQ: MSFT) used Jellyfish to start its Cashback program, which gives people who purchase products they find on Bing a percentage of the purchase price back. Alice last raised money last fall, when it raised $4.3 million in a round from DaneVest Tech Fund and Kegonsa Capital Partners. An Alice spokeswoman confirmed the latest round but wouldn’t provide additional details.

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