If Rupert Murdoch thinks readers will pay to read his websites, maybe he should think again. Exclusive research commissioned by paidContent:UK from Harris Interactive shows that most readers would run a mile. As the chart below shows, 74 percent say they’ll look for a free site while only 5 percent say they would pay. The first installment is live now; more to come throughout the week.
Credit: paidContent:UK/Harris Interactive