Windows 7 Takes Pricing Cue From Snow Leopard

Windows 7Snow Leopard is selling like hotcakes. It’s selling  much better than Tiger, and a lot better than Leopard, too. If I had to hazard a guess, I’d say those strong sales numbers had something to do with price. Microsoft appears to think so, too.

For a limited time, Microsoft is offering students the opportunity to grab one Windows 7 upgrade to either the Home Premium or Professional versions of the upcoming operating system for only $29.99, the same price that the single-user version of Snow Leopard retails for.

That’s $90 cheaper than the Home Premium upgrade costs at regular retail prices, and $170 off the price of the Professional version. There is a catch, though. You need to have a valid student email address from a U.S. educational institution (college or university) in order to qualify.

AppleInsider claims that there are similar deals in place in the UK, Australia, Canada, France, Germany, Korea and Mexico, though I could only find a “Coming Soon” notice when I tried to change the country using a drop down menu at the top of the order page. Entering a valid Canadian university email address also got me nowhere.

Microsoft is very much aware that Apple’s student market share is one of the company’s most consistent strengths, despite recent incursions by low-cost netbook machines into that demographic. This deep discounting, and the accompanying micro-site on which it can be found show that Redmond is willing to go to great lengths to try to recapture some of the youth market.

If you’re planning on taking advantage of this deal using yours or a relative’s student email address to install Windows 7 on your Boot Camp partition, remember that the deal only applies to upgrades, not full versions, so you’ll already need either Vista or XP installed for it to work.


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