Blog Post

Windows 7 Takes Pricing Cue From Snow Leopard

Windows 7Snow Leopard (s aapl) is selling like hotcakes. It’s selling  much better than Tiger, and a lot better than Leopard, too. If I had to hazard a guess, I’d say those strong sales numbers had something to do with price. Microsoft (s msft) appears to think so, too.

For a limited time, Microsoft is offering students the opportunity to grab one Windows 7 upgrade to either the Home Premium or Professional versions of the upcoming operating system for only $29.99, the same price that the single-user version of Snow Leopard retails for.

That’s $90 cheaper than the Home Premium upgrade costs at regular retail prices, and $170 off the price of the Professional version. There is a catch, though. You need to have a valid student email address from a U.S. educational institution (college or university) in order to qualify.

AppleInsider claims that there are similar deals in place in the UK, Australia, Canada, France, Germany, Korea and Mexico, though I could only find a “Coming Soon” notice when I tried to change the country using a drop down menu at the top of the order page. Entering a valid Canadian university email address also got me nowhere.

Microsoft is very much aware that Apple’s student market share is one of the company’s most consistent strengths, despite recent incursions by low-cost netbook machines into that demographic. This deep discounting, and the accompanying micro-site on which it can be found show that Redmond is willing to go to great lengths to try to recapture some of the youth market.

If you’re planning on taking advantage of this deal using yours or a relative’s student email address to install Windows 7 on your Boot Camp partition, remember that the deal only applies to upgrades, not full versions, so you’ll already need either Vista or XP installed for it to work.

13 Responses to “Windows 7 Takes Pricing Cue From Snow Leopard”

  1. Paul has the jist of it. Microsoft has done this for years, and not just for the operating systems.

    learn your facts before claiming they are stealing an idea from apple.

  2. I think that this shows quite clearly that Joe Public is quite happy to part with £20-£50 for an OS upgrade but will not justify to himself £200-£300 for this. At the higher price Joe Public will go to his mate who has a dodgy copy or will revert to torrents.

    In reality £30 from every PC owner probably brings in more money that £300 from 5% of those users !

    • To order the Professional version, click on the link in the sentence, “Need to connect to your school’s domain? Click here”. Boy, they sure do hide it so most will order the Home Premium version!

  3. The offer is also only good towards a copy of Windows 7 Home Premium. I’m not sure where the Professional came from but it doesn’t say anything about that in the offer I’m reading.

  4. Like I said over at MacRumors, Microsoft always manages to drop the ball. They start out with the best of intentions, and then screw it up at the end.

    So, they’ll drop your price to $30 in direct response the extreme success of Snow Leopard, but only for students, and only on the electronic download, and only till Jan?

    Wow, thanks for nothin’ Micro$oft. It a wonder why they even bother.