I am a Twitter fool, and I know from the growth the social network has experienced that I am not alone in that regard. Twitter can be a very useful tool if it is used correctly, and the desktop program TweetDeck helps me leverage the service to my benefit.
TweetDeck’s strength is the ability to display multiple columns at once, each tuned in to capture a particular subset of the Twitter noise. The program helps me focus my attention on the little area of the Twitterverse that will do the most good. TweetDeck is an Adobe Air program, so that means it runs exactly on Windows as it does on OS X. Since I am largely platform agnostic, that’s a good thing. There is also an iPhone version of TweetDeck. I have tried that but quickly gave it up as the narrow little phone screen does not lend itself well to multiple columns side-by-side. YMMV.
In the video I show my TweetDeck setup, and give a brief explanation of how I use this to get the most out of Twitter.
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