Online is proving more resilient than traditional advertising streams, but we’re a long way from any genuine green shoots for the content economy. Figures from the World Advertising Research Centre compiled for the Advertising Association show that UK online advertising spend was stable in the three months to June — a slight improvement on a 1.7 percent period-on-period revenue decline in Q109, although online recruitment fell 38.9 percent. Overall, UK ad spend fell 19 percent in Q2 — a very slight improvement on the 18.8 percent WARC reported for Q1.
WARC has now recorded consecutive ad spend drops for six consecutive quarters making it the most prolonged period of decline since the survey began. The UK online ad economy grew 17.3 percent to £3.3 billion in 2008, according to WARC figures from March — it seems no-one is expecting it to achieving the same level of growth this year.
Other media channels experienced nothing like the same level of calm as online in Q2…
— Newspapers: Down by 27.6 percent
— Magazines: Down by one third exactly
— Outdoor: Down by 26.1 percent
— Cinema: Down 14.7 percent
— Radio: Down 14.4 percent

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