By John Plunkett: Even in the midst of a global economic downturn there is one company, it would seem, that is resistant to the recession. Can’t think of the household name that has bucked the slump? Try Googling it.
The internet search company was the biggest winner in the definitive list of the 100 most valuable global brands published today. Unsurprisingly, given the events of the last 12 months, banks and financial service companies accounted for four of the top five biggest fallers in the Interbrand top 100.
The brand value of investment bank UBS was halved to $4.37bn (£2.65bn) from $8.74bn a year ago. Financial firms Citi, Morgan Stanley, American Express, and HSBC suffered double-digit declines in the value of their brands, as did JP Morgan and Goldman Sachs.
Google (NSDQ: GOOG), which dominates the global search market and has expanded into software, video, email, mapping and web browsing, saw its brand value soar by 25% in the last 12 months
This article originally appeared in © Guardian News & Media Ltd..
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