What Went Wrong With BusinessWeek? ‘Culture,’ Offers One Genius

BusinessWeek Genius

So what went wrong with BusinessWeek to land it in such troubled waters? Bruce Nussbaum, contributing editor to BW through his blog NussbaumOnDesign, offers this “genius” insight: culture, and how the mag lost “deep contact” with its readers. That the enormous amount of surveys on what readers wanted misled the mag. Yeah, really, if that was the only issue at mags such as BW, then “innovation gurus” like Nussbaum would have solved the problem by now, wouldn’t they? Watch this video to realize all what is wrong with BW: such moronic navel gazing is exactly the problem. The Sisyphean challenge and irrelevance of these biz mags is becoming clearer by the day….

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