RealNetworks (NSDQ: RNWK) is diving deep into the mobile applications business.
Today, the company’s games division is launching a new program that is designed to help small developers get on thousands of handsets being sold by hundreds of carriers around the world. The goal of the program is to increase the developers’ sales without having to do a ton more work. RealGames will do all the heavy lifting by porting, or re-developing the game for many handsets. Then, they will use their connections with carriers to get the game into a lot of sales channels.
RealNetworks says it is not asking for any upfront payments to participate, but will take a cut of revenues. Charles Harper, RealGames’ general manager of business development, said from their experience, 85 percent of mobile game sales are still occurring through the carrier, and not through the higher-end app stores, like Apple’s. “It

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