Triton Digital Media Acquires Online Radio Tracker Ando Media

Triton Media

Online radio services provider Triton Digital Media has bought web radio audience measurement firm Ando Media, the companies said in an e-mail release. All the recent activity around M&A’s for audience data companies — like today’s $1.8 billion merger between Adobe (NSDQ: ADBE) and Omniture (NSDQ: OMTR) and The Rubicon Group’s purchase of Others Online — is further evidence that the rush to promise ROI has led to a glut of such services. Now, the consolidation is sprinting forward. The two companies symbolize the situation perfectly. Last month, Triton acquired audience loyalty marketer Enticent. Also in August, Ando merged with Spacial Audio, which handles ad management webcasters. As for this latest deal, financial terms weren’t disclosed.

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