ThirdAge, an online property geared toward Baby Boomers, has raised just over $1 million in funding, according to an SEC filing. Founded in 2007 1997 by Sharon Whitely and Pamela Louie, a pair of marketing and finance execs, the company produces lifestyle content at ThirdAge.com and www.menopause-online.com, as well as custom ad and sponsorship campaigns for brands. ThirdAge did not immediately respond to a request for more details on the funding.
The company partnered with JWT Worldwide in 2008 for the launch of JWT Boom, the ad agency’s Baby Boomer-focused communications division; together, the companies release market research on the 45 and older market, including data on their social media consumption.

{"source":"https:\/\/gigaom.com\/2009\/09\/15\/419-boomer-lifestyle-site-thirdage-raises-over-1-million-in-funding\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_26974008e13788f6b9d03c02d59854f8","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}