Glass Half Full? 51 Percent Of Newspaper Publishers Believe Charging For Online Content Can Succeed

As newspapers increasingly mull methods of building paywalls, an American Press Institute study (via Reflections of a Newsosaur) suggests there’s not much confidence that doing so will work. In a poll of publishers from 118 U.S. papers, only 51 percent think getting users to pay for content can succeed; the rest say that paywalls will not be viable businesses or aren’t exactly certain. While 68 percent of the publishers appear confident that readers who don’t want to pay for their content will have a tough time finding comparable news coverage, 52 percent also said getting the same news for free would still be