A company called GooMe Interactive, which has been profitably designing applications and services for TV distributors like Vodafone, Orange and Tata Sky for the last eight years, has dropped its customers and branched out on its own. GooMe (which sounds like the Hebrew word for “rubber”) is debuting today at IBC an over-the-top content management system for operators.
Raanana, Israel-based GooMe wants to install M Cube on set-top boxes for operators to give to their customers, or is also offering an M Cube STB from partner AirTies. The idea is to get more traditional operators to quickly be able to offer a Verizon FiOS-type experience, said GooMe CEO Danny Peled in an interview earlier this week.
M Cube does not have content deals itself, but facilitates the offering of live digital terrestrial television channels, VOD, web content, widgets (for Twitter, weather, stocks, etc), games, and personal content management. It also comes ready to recommend and personalize content and target ads.
Peled said GooMe does not have any customers yet, but he’s expecting to launch by the end of the year. GooMe is fully owned by the public video production company Taya Media Group, but Peled is looking to raise an outside round of funding.

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