Mobilize: Intel Wants to Mobilize the Web

Pankaj Kedia, Intel“It’s not about the mobile web, it’s about this PC Internet going mobile,” was Intel’s pitch to open up our Mobilize 09 conference in San Francisco this morning. The Internet is becoming more personal, social, rich, real time, intelligent, location-aware, contextual, dynamic and interactive, said Pankaj Kedia, director of Global Ecosystem Programs and Mobile Internet Devices for Intel. And all of that’s best done in a mobile environment.

Kedia, showing Intel’s tiny Atom chip — so small he lost track of it when he dropped it on the stage — spoke of a “new generation of handhelds,” including netbooks, portable media devices and smartphones. The future of cell phones, Kedia said, is “computers that happen to make a phone call — it’s the smarter smartphone.”

Though mobile apps may be in the spotlight now, of the 100,000 web sites created every 24 hours, every one of them works on every brand of PC, argued Kedia. Of course, this was an Intel-powered call to arms. Intel wants to power 1 billion computers over the next 5-7 years, enabling them to have high performance at low power, full Internet, software compatibility and to be always on.


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