Comcast COO: TV Everywhere to Go National in 30-60 Days

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Comcast’s (s CMSCA) authentication initiative OnDemand Online (also referred to as “TV Everywhere”) will launch nationally within the next two months, according to Comcast COO Steve Burke, who spoke at yesterday at a financial conference (hat tip to Light Reading).

The cable company kicked off its OnDemand Online trial with 5,000 customers in July, and has said that the full program would launch before the end of this year, so the timing would match up (yikes! It’s September already).

Comcast has spent the summer lining up a raft of networks to participate in the program; at our last count there were 23 programmers on board, including HBO, CBS, Starz and many more.

OnDemand Online is just one of many authentication schemes being put into place but the mutliservice operators. AT&T (s T), Verizon (s VZ), DirecTV (s DTV) and Time Warner Cable (s TWC) have all announced their own TV Everywhere initiatives.

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Davis Freeberg

The cable companies should do themselves a favor and quit hyping technology that consumers can’t even experience yet. I know that they love seeing their name in print, but take a lesson from Apple and create buzz by actually making your technology available on the day that you announce it so that people get excited about it then, instead of having all the details (aka restrictions) hammered out in public. As is, TV Everywhere has changed so much already that I don’t think it will be of very much interest to me.

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