Adobe Extends DRM to Downloads

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Adobe (s ADBE) has expanded its Flash Media Rights Management Server to protect downloads, and re-christened the product with the much catchier moniker Flash Access 2.0. The company is also releasing on Thursday the public preview of its new scripting software Adobe Story.


Flash Access extends Adobe’s digital rights protection beyond just streams and into downloads, electronic sell-through, as well as rental or purchase of video on demand content. Content protected using Flash Access can be played back on any Flash or Adobe AIR-based client. The product will be available in the first half of 2010 and pricing information wasn’t released.

Up until now, Adobe content protection wasn’t available for downloads. While much of the industry is moving towards streaming, an Adobe rep told us that the company still considered downloads an important venue for the increasing number of people who demand high-definition content that current streaming infrastructure can’t always reliably deliver.

Elsewhere in the house of Adobe, the company showed off the public beta of its scripting/screenwriting software called Story, which it previewed at NAB this year. A cool feature of Story is that metadata can be extracted directly from the script to make video more searchable once it’s produced. For instance, users can search for specific locations or snippets of dialog found within the script and be taken to that exact moment in the video.

Adobe says that it is not trying to take on screenwriting leader Final Draft with Story, in fact, a Final Draft script can be absorbed into Story to make that script searchable. Additionally, Story is not currently a workflow tool like online competitor Market7, though workflow support is coming. Pricing and availability for Adobe Story were not released.

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