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Bauer Media’s digital sales head Kurt Edwards is jumping over to be rival Future’s new digital commercial director, starting in December and reporting at a pretty high level, to COO Simon Wear.
Future’s online ad income in the nine months to June 30 jumped 15 percent from the previous year, though cross-media ad sales dipped 14 percent and magazine circulation revenue was down eight percent.
The publisher, over the last two years, has been all about wrapping its individual print mag brands in to thematic, Radar portals – BikeRadar, GamesRadar, MusicRadar and TechRadar and now PhotoRadar – with 25 million monthly uniques across the portfolio.