Email Marketer ExactTarget Buys UK's Keymail Marketing

ExactTarget - Keymail Marketing

Indianapolis email marketing firm ExactTarget has bought London-based Keymail Marketing to spearhead a new international division. The acquisition, which is for an undisclosed sum, means Keymail’s London office will be the centre of ExactTarget’s operations outside North America and a base to take on the UK and Europe markets.

The companies were already close: Keymail says it relied on ExactTarget’s software for years for its European campaigns. Exact co-founder Peter McCormick will head the new international division. Exact raised $70 million (£42 million) of VC funding in May. Release.

loading

Comments have been disabled for this post