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In her latest GigaOM Pro report, “Green Data Center Design Strategies,” (subscription required) KDA Consulting’s Katherine Austin delves into a scene that is dotted with innovative startups. These include SynapSense and Sentilla, which harness wireless technology to help businesses lower energy costs and maximize computing efficiency. Expect more IT shops to turn to such firms as they cope with a rising demand for data centers in an economic climate where only the most established players can get funding for new builds.