Interview: NBC's Sab Kanaujia On Free Live Cricket Webcasts And Partnership With Ten Sports


NBC Universal (NYSE: GE) has entered into a strategic partnership with Ten Sports to launch a sports video portal. For the first time perhaps, cricket crazy Indians from everywhere can enjoy a free live webcast of key cricket matches–a service that was previously available, but behind a paywall. We first reported the story on 26 August.

Free live webcasts kick off with the Sri Lanka Vs New Zealand match tomorrow afternoon at 2:30 from the India-Sri Lanka-New Zealand tri-series.

In an email interview with contentSutra, NBC’s VP of digital product strategy and development, Sab Kanaujia, who will also head this business, talks about the exact arrangement with Ten Sports, changing consumer behaviour and how he believes online video consumption in India is about to take off.

This interview will run in two parts. The first part is after the jump.

The release says NBC will own and operate the site. What



I watched the India/ Sri Lanka final yesterday, and I loved the experience on Ten sports.

PAD – Why don't you grow a spine and comment with your real name. You don't know what you are talking about..
Sab is doing a great job with Ten sports.

Ajay Mitra

Saw today's India/N Zealand Compaq Cup ODI live on Fantastic experience. I live in Mumbai, and enjoyed chatting with my friends in Calcutta and Delhi on Facebook during the match. Video quality was also great, and ads were not annoying like on TV.

Thank you Sab, NBC and Ten Sports!!!

Puneet Kashyap

What do you've against Sab, Pad?

This is a fantastic initiative. We need big western media companies to promote digital in India, and I applaud NBC for betting on this and leading the market.

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