NYT, WSJ Explore Localized Editions; San Francisco First Up?

Golden Gate Bridge

The Wall Street Journal and the New York Times already localize some advertising, delivering inserts or print ads aimed at specific areas within their national footprints. Material syndicated by the WSJ also appears in the Sunday business sections of some papers on branded pages. Now, the NYT reports, the papers are planning localized efforts, starting with San Francisco Bay Area editions. Dow Jones (NYSE: NWS) confirms it’s looking a late-year launch, with marketing exec Paul Bascobert telling the Times: “It

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