SIG Wireless: Are App Stores and Device-Specific Apps Passé?

As companies weigh the cost of developing device-specific applications, the word on the street is that the Mobile Web is the way to move forward, that it’s too costly for even large companies to do custom applications for multiple platforms, and that mobile app stores and device-specific apps are already passé. So what does that mean for developers? What are the short-term vs. long-term investment trade-offs? And if app stores are in fact to be the vehicle through which apps are delivered, how do they need to evolve? Join this influential panel on Tuesday, Sept. 8 in Santa Clara, Calif., as they tackle some of these pressing questions at this special Wireless SIG event.

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