Tapulous Taps User-Generated Content To Hype New Fox Flick

Tapulous's game based on the movie "Jennifer's Body"

20th Century Fox is partnering with Tapulous, the iPhone-app maker known for its popular Tap Tap Revenge game, to publicize the launch of its upcoming movie “Jennifer’s Body,” a high school thriller, featuring Meagan Fox and Amanda Seyfried.

The campaign highlights a way advertisers have started to market on the phone. By drawing in users with the offer of free entertainment, the experience can feel less obtrusive — even if it is an ad. To take it a step further, Tapulous is integrating user-generated content, by letting users create their own look and feel for the application and compete in a contest. The lucky winner may just land a job at the Palo Alto-based company.

Tapulous

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