Blog Post

Condé Nast's Latest E-Commerce Play

In time for this month’s Fashion Week — and the usual companion traffic spike– Condé Nast’s is unveiling its latest e-commerce play: Shop The Look at, aka the web home of Vogue. Rachel Wintner,’s associate publisher, says the e-commerce service is aimed at proving its value to advertisers. She insisted that the decision to build e-commerce into the site wasn’t due to the dismal ad economy. Wintner: “It