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In Gmail Outage, 'Gone Google' Hashtag Gets Co-opted

As part of its new campaign to promote Google Apps Google (NSDQ: GOOG) has been encouraging users to Tweet on the benefits of ‘going Google’ under the hashtag ‘Gone Google.’ But with Gmail officially down the hashtag has taken on a new meaning, as a number of users have used it to circulate their complaints. See selection after the jump:

Are they smiling in Redmond? Apparently, because a Microsoft (NSDQ: MSFT) friend pointed me to the mini-revolt. In all seriousness, though, the outage isn’t helping Google’s attempts to portray Google Apps as a “mature product suite” — a desire that drove its recent decision to take the ‘beta’ label off of the product suite. Microsoft COO Kevin Turner has said repeatedly that in order to convince Microsoft customers not to switch to Google Apps he simply assembles news reports on recent outages.

7 Responses to “In Gmail Outage, 'Gone Google' Hashtag Gets Co-opted”

  1. Ah … people can use any POP3/IMPA offline mail reader with Gmail just like Exchange. No difference. We used to run Exchange but, after adding in the continual costs of supporting it, backing up data, license upgrades, sever maintenance etc. the Gmail apps solution was a complete no brainer. Saved loads of $$ as well as decreasing stress levels in the tech team.

    There was no cost effective way we could ever have achieved the uptime of Gmail by ourselves yet alone given all users 20Gb+ of mailbox space. Even hosted exchange systems do not have a 100% availability SLA.

    Add in the Postini service and I really defy anyone to offer a more cost effective solution.

  2. Anyone important enough, in a capitalist sense, to require 24/7 availability to email archives should be professional enough to ensure their own access to it, either through technological literacy, or by paying an expert (including the cheaper, Craigslist variety) to Admin the IT for them.

    Google recommends as much when you sign up for Google Apps for Business — there is a not-so-subtle link to "Partners" who create "solutions." Behind the plastic jargon is the industry awareness, shared by Microsoft and their legions of Certified Professionals, that IT infrastructure requires expert hands on *both* ends of the relationship; provider and customer alike.

  3. phil kopplin

    Solipse, there's a difference between when your network access to corporate e-mail servers is down, and when you're unable to even browse your archive of already-received e-mail to look up something important at the most-needed times.

    Unless you actively opted-in to a pre-release, unfinished, beta implementation of Google Gears to allow for (some) offline access to g-mail (limited to only certain browsers as well), or understand how to set up POP or IMAP connections when you previously had no need to set them up (and Google didn't recommend it as a backup measure), then you as a regular consumer or corporate gmail user had no access at all to *ANY* of your e-mail.

    When the regular corporate e-mail server goes down, you're "only" limited in your ability to get new stuff. Not your ability to look at everyting you've already received too.

  4. I've done tech support in Fortune 500 companies and sometimes the email servers went down for hours… maybe even half a day! Not even going into virus outbreaks on an intranet (ahem) leading to 24+ hour outages, there's also freak facility failures….transformer explosions, ruptured water lines….that might actually cause the email system to be shut down.

    Why? Do they suck?


    Even companies that have billions of dollars in sales do not need 99.999% uptime, or they decide its not important once they see the price tag that comes attached to it.

    That's why I say the average gmail user takes the service for granted. They are holding a FREE service (no contract) to a marketing promise of reliability that most corporate IT departments cannot match in practice!

    In other words, they are just complainers.

  5. paul kopplin

    It's not about the world "owing" them anything. Google promises a steady, always-reliable service, they spend money on ad campaigns telling everyone to trust them in the cloud unequivically, scoff at counter-arguments suggesting anything but the cloud, and then are unable to maintain the uptime they promise.

  6. Funny how all these #gonegoogle complainers sound like they take services offered to them for free for granted — like the world owes them something.

    It's a good thing they don't make a press announcement anytime a corporate office somewhere in America loses email connectivity!