In Gmail Outage, 'Gone Google' Hashtag Gets Co-opted

As part of its new campaign to promote Google Apps Google (NSDQ: GOOG) has been encouraging users to Tweet on the benefits of ‘going Google’ under the hashtag ‘Gone Google.’ But with Gmail officially down the hashtag has taken on a new meaning, as a number of users have used it to circulate their complaints. See selection after the jump:

Are they smiling in Redmond? Apparently, because a Microsoft (NSDQ: MSFT) friend pointed me to the mini-revolt. In all seriousness, though, the outage isn’t helping Google’s attempts to portray Google Apps as a “mature product suite” — a desire that drove its recent decision to take the ‘beta’ label off of the product suite. Microsoft COO Kevin Turner has said repeatedly that in order to convince Microsoft customers not to switch to Google Apps he simply assembles news reports on recent outages.