Fox to Launch “Tweet-Peat” TV

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gleeonfoxFOX (s NWSA) will be adding a social media spin to repeats of Glee and Fringe, integrating Twitter alongside the shows. These so-called tweet-peats will feature Twitter messages from show cast members and from viewers watching at home.

During the episodes, audiences can follow the tweets from Twitter.com/FRINGEonFOX and Twitter.com/GLEEonFOX either online or via a scroll of messages that will appear on the TV screen. Fringe stars Joshua Jackson and John Noble and Glee‘ers Kevin McHale and Lea Michele will Tweet with episode commentary, behind-the-scenes details, and answer select fan questions posted to Twitter.

Plans for Twitter to take over our TV screens have been happening all summer long. MTV’s What You’re Watching with Alexa Chung, E!, CNN, and the forthcoming Aisha Tyler Show all incorporate Twitter messaging. Not to mention Verizon (s VZ) FiOS launching its TV-based Twitter app.

Thankfully, IBM is working on that special remote control that lets users tweet from their seats.

The Fringe tweet-peat airs Thursday at 9 p.m., and the Glee-peat airs Friday at 9 p.m..

11 Comments

Peter Contardo

This could be hugely popular, but I agree that it all depends on the execution. Already, online video is the fastest-growing social networking platform with over 70 percent of Web users watching clips online. That percentage–and the amount of time each person spends watching online video–could spike even higher with the interactive components of other social media like Twitter. For more on the online video study, check out: http://endavomediablog.typepad.com/endavo_media_blog/2009/05/online-video-is-the-fastestgrowing-social-networking-platform-.html

Shakir Razak

Hi,

Lets try to re-create the wheel!

Except for the free cost, how is this different from 1-to-many text-alerts broadcasts as have been occurring long before Obama sms’d who his VP was going to be, and individual viewers texting live programmes as they did on TRL?

This is as stupid as any other fad that the media try to bandwagon-on; sadly with enough hype, it just might gain enough traction in the way a black-hole is meant to suck everything around it!

Ultimately, however, in this execution, the question to ask might be: how many people actually watch/listen to the commentaries on DVD’s?………..

Yours kindly,

Shakir Razak

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