September 9 is indeed the day for the next official Apple (s aapl) press event, according to Apple itself via press invitations that were sent out today. The event will take place at the Yerba Buena Center for the Arts Theater in San Francisco, CA at 10AM Pacific. That’s 1PM Eastern for those of us over here on the other coast. Other time zones will have to do their own fancy math adjustment.
The tagline for the event is “It’s only rock and roll, but we like it,” and the image being circulated with the invitation features a traditional dancing silhouette with white iPod and headphones. All of which makes it seem very likely that people expecting a tablet announcement will be somewhat disappointed, but that those looking forward to new iPod models will probably have something to celebrate.
The title is a riff on British rockers The Rolling Stones’ track “It’s Only Rock and Roll (But I Like It).” There has been speculation that fellow British rock sensation The Beatles would finally be coming to the iTunes Store at this event, since it’s the same day Beatles Rock Band ships, but so far that remains up in the air.
Another possible reason for the September 9 date, which falls on a Wednesday instead of following the traditional Apple-event Tuesday pattern, is iTunes 9. Recently, there have been many rumors surrounding the next major point upgrade of Apple’s music and media management software, so expect to see it arrive next Wednesday, complete with added social networking capabilities and possibly additional features that take advantage of new iPod hardware improvements.