Time.com Looks For Cash In Social Net Real Estate

Time.com hopes to leverage the popularity of its Facebook, Twitter and YouTube pages with advertisers by crafting co-branded sponsorships. Technology and engineering company Siemens is the first advertiser to try out Time.com’s “Stay Connected” program, which includes placement on the company’s social media outposts on those sites. The only social media site Time will be sharing revenue with is YouTube. John Cantarella, GM of Time.com, told paidContent, “The impressions in this campaign are on Time.com and we are only giving the sponsor a presence on TIME