Subscribers of both AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) are most likely to watch music videos on the carriers’ portals with user-generated content coming in last place, according to RealNetworks, which provides video streaming technology to the two largest U.S. networks.
The information is only coming from RealNetworks (NSDQ: RNWK), and therefore does not represent any video watched by subscribers on the open internet. It also does not include broadcast video, which is provided by Qualcomm’s FLO TV to both carriers. In the second quarter, RealNetworks said it recorded 57.2 million views, a 27.4 percent jump over the first quarter, when subscribers viewed 45 million clips.
The top six categories in Q2:
1. Music videos: 30 percent.
2. Family Guy and other comedy clips: 20 percent.
3. News: 15 percent
4. Kids Content: 15 percent
5. Weather: 10 percent
6. User-generated content: 5 percent.
RealNetworks also broke down videos based on content, and some of the top brands being watched include: CNN, The Weather Channel, MTV, Fox, ABC News, Disney (NYSE: DIS) Channel, Spike, ABC and Break Media.
RealNetworks said several events lead to abnormal spikes in viewership during the first half of the year:
— Plane landing on the Hudson in New York on Jan. 15.
— Presidential Inauguration on Jan. 20.
— NCAA Final Four on April 4.
— Michael Jackson Memorial on July 7.

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