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Verizon, Time Warner Ramp Up TV Everywhere Trials

VerizonNo one escapes TV Everywhere! It’s an unstoppable force that, like Star Trek‘s The Borg, is assimilating every corner of the cable, satellite and telco world. Verizon (s VZ) and Time Warner Cable (s TWC) are the latest to jump onboard the authentication bandwagon and announced their plans today.

Verizon announced via its corporate blog that it is launching its own TV Everywhere trial now:

It will include content from Time Warner’s Turner Networks, TNT and TBS and will soon add content from other programmers. Trial participants will be able to use any broadband connection to watch programs on their personal computers or laptops at home or away. They’ll sign in with their Verizon Online user names and passwords to access the online programming at the networks’ Web sites.

While Verizon didn’t share how big its trial is, the program is evidently full and not accepting any more subscriber participants.

Time Warner Cable also announced its TV Everywhere plans today. Similar to Comcast’s (s CMCSA) OnDemand Online, Time Warner’s trial will roll out to 5,000 customers in select markets over the next few months. Participants include: TBS (s TWX), TNT, HBO, CBS, Syfy (s GE), BBC America, AMC, WE tv, IFC, Sundance Channel, Discovery Communications (s DISCA) and Smithsonian Channel.

We’ve been following TV Everywhere all year, and we are just getting warmed up. Here are some recent stories to bring you up to speed.

Discovery Goes OnDemand Online With Comcast

DirecTV Joins TV Everywhere Chorus

CBS “Eyes” Authentication as New Revenue Stream

Satellite and Telcos Want Online Authentication, Too