YouTube to Stream Outside Lands Music Festival

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YouTube’s (s GOOG) live-streaming efforts are still scattershot, but it’s clear the site has got a crush on live. Today it announced it will host a live feed of performances at this weekend’s Outside Lands music festival in San Francisco, featuring Dave Matthews Band, Jason Mraz, Thievery Corporation, The Dead Weather, Silversun Pickups, Raphael Saadiq, Cage the Elephant, Atmosphere and other acts. However some headliners, like Pearl Jam, don’t appear to be included in the stream line-up just yet, though a YouTube spokesperson said the company is working with individual bands to get streaming rights.

Past YouTube live streams included an Obama press conference marking his first 100 days in office and “YouTube Live,” a variety show featuring the site’s stars. There was also live March Madness basketball on YouTube, but it was through CBS’ embedded Silverlight player (s CBS) (s MSFT) rather than through YouTube itself.

YouTube Live, which reached some 650,000 simultaneous streams, was (unofficially) powered by Akamai (s AKAM), but YouTube would not disclose today who it’s using to produce and distribute the event except to say it was working with “a third party.” Last year’s Outside Lands live-streamer, iStreamPlanet, is not involved at all this year, the company said this morning. Embedded below is a video we made of iStreamPlanet’s set-up last year:YouTube co-founder Steve Chen had said to a videoblogger last year to expect live video on YouTube before the end of 2008 — but the site has not gone so far to set up a competitor to live platforms like Ustream yet.

Hulu, which picked up on the live-streaming bandwagon a little earlier than YouTube, also streamed a Dave Matthews show earlier this year. That band is just so cutting edge.

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Sarah

Live events offer great opportunities to generate revenue for content producers and aggregators through advertising, sponsorships, and even paid subscriptions. And Outside Lands isn’t the only festival to stream live online in the coming weeks. This Labor Day weekend, over 20 hours of the three-day LifeLight Music Festival, which was attended by over 300,000 people last year, will be streamed live using the Endavo Media Internet TV Platform. Check it out at http://www.lifelight.org/festival

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