T-Mobile Hypes The myTouch's Personalization With Massive Ad Blitz

Whoopi Goldberg, T-mobile myTouch commercial

T-Mobile’s myTouch 3G hit stores a few weeks ago, but the company has just launched a huge ad campaign — complete with celeb-studded TV spots, a microsite, print, search and movie theater ads — to promote the Android-powered smartphone.

The first set of 30-second spots go live today; celebrity endorsers include The View’s Whoopi Goldberg (pictured), Los Angeles Lakers coach Phil Jackson, and Monster Garage star Jesse James. The ads highlight how they all need and get different things from the myTouch 3G, a nod to the handset’s personalization features.

A T-mobile spokesperson called it the “largest product launch advertising campaign” in the company’s history; future ads will include other as-yet-unnamed celebrities. Electronics retailer Radio Shack will also be promoting the myTouch, among other T-mobile phones, as part of a reseller agreement the companies brokered in July.

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